Guest Post | How Will Beauty Standards Change in 2018?

05 March 2018


Guest Post | How Will Beauty Standards Change in 2018?
The beauty standards for women have been around for a very long time – but they are far from standardised. Year after year, beauty standards are changing, and we are seeing different bodies being perceived as desirable. And we all know why this is problematic: we simply cannot all have the same body. But still, we are all slaves to the ideal standards and try to change our bodies to fit the “standard”. But is the situation the same all over the world, will we see a change in the upcoming year and what will be the driving factors for this change?
The rise of body positivity
Guest Post | How Will Beauty Standards Change in 2018?

Body positivity is certainly not a new thing, but it has massively gained in popularity in the past year. With social media stars and plus-size models preaching and practising body positivity, the message is spreading: all bodies are good bodies and all bodies deserve respect. Combine this with stars like Kim Kardashian and Beyonce breaking the traditional mold of “thin=beautiful” and it seem like we are starting to relax with the idea of the ideal body being thin. You can see brands becoming more inclusive, and magazine covers featuring models of different sizes. However, there’s still a ways to go. Even though true body positivity is doing its best to include bodies of all colours, abilities and genders, we’re not really there yet. So for now, it looks like while we are accepting curves on bodies, ideally they are still all “in the right places”, giving an hourglass silhouette.

Operation obsession
Guest Post | How Will Beauty Standards Change in 2018?

We are lucky to live in an age where we can alter nearly every part of our body to look exactly how we want it to. Cosmetic surgeries have reached their peak, and the majority of the procedures are now performed safely and can be afforded by many people. However, this isn’t without its dangers. The media is filled with examples of surgeries-gone-bad and people who simply had too much work done. This not only pushes younger and younger men and women to opt for surgery, thinking that it is a requirement for them to be accepted, but it also creates a bad reputation and stigma around cosmetic surgeries. This is especially damaging for people who need procedures like reconstructive surgery and issues people are born with, like tuberous breasts. The bottom line is: cosmetic procedures are becoming more accessible, and with that, they are becoming the norm for everyone. And while procedures being accessible is a good thing, the “must-have” talks surrounding them can be damaging to young men and women who are trying to make peace with their bodies. The danger lies with the trends that push us towards those changes: they are not all reversible, and when a trend passes, the procedure outcome does not, so think long and hard and do your homework to find a good, trustworthy clinic.

Reappearance of old traditions
Guest Post | How Will Beauty Standards Change in 2018?
Nearly every culture in the world has some physical symbols that mark their heritage and are considered beautiful. In some places, it is full-figured women, in some it is scarification of the skin, and in some it is extremely pale skin tones. And while these are mostly considered to be a thing of the past and something only done in the name of tradition, there have been some beauty traditions that are making a beautiful comeback. A perfect example of this is the traditional Maori women face tattoo, the moko kauae. When an MP in New Zealand wore hers in parliament, it was a sign to all women who wanted to express themselves that it is perfectly fine to represent your identity and your culture. We are also seeing this with women of colour proudly rocking their natural hair or wearing traditional clothing. Does this mean that we will see a rise in traditional expression through clothing and body modification? We might, and the world will be a better and more diverse place for it!

Beauty standards have for a very long time been set by the beauty industry, pushing products and services that earned them quite some money. But now, it seems that the times are changing: women, their cultures and influencers are setting the trends, and it’s a refreshing change. More plus-size models, androgynous models and models of colour are being cast now than ever before, and it’s giving the much-needed representation to diverse bodies. We are entering a year where the runways will be filled with diversity, the stores with wider ranges of sizes and the society with more acceptance towards people of all looks.

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